Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns..
The first thing you want to do in Power Editor is to download all your campaigns, ad sets and ads from Ad Manager, so that you have ready-to-edit your past and current campaigns.
Power Editor is an advanced tool that helps companies efficiently manage multiple campaigns and ads on Facebook. You can create, edit, manage and optimize ads, campaigns and publications on pages in large numbers, using a large number of different advertising accounts and pages. ”
This is especially useful for highly active advertisers who don’t have time to optimize ad campaigns, and provides a better idea of their account’s overall activity.
Power Editor is a tool for mass creation and management of advertising, usually used by large Facebook advertisers or advertisers who need advanced features.
Power Editor is a plugin that works with Google Chrome. It works in the upload and download system, so every time you want to work in Power Editor, you download all your data from the Ads Manager, and then create your campaigns, ads, and ad sets in the Power Editor.
How to Access the Power Editor
The Power Editor is accessible here – facebook.com/ads/manage/powereditor – from any browser.
Or from Ads Manager:
Click the Facebook icon in the top left
Click All Tools
Under Create and Manage select – Power Editor
Also, there is no application for mobile or tablet. This tool is meant to be used on a desktop.
How to install Power Editor
Use Google Chrome Power Editor in the Google Chrome extension. If Google Chrome is not already installed on your computer, you can download it here.
Install Power Editor by clicking here or by going through Facebook Ad Manager.
Open the Power Editor.
After installing Power Editor, a new browser tab will automatically open: click the Power Editor icon on this tab to launch it.
Why Use Power Editor?
The massive creation of Power Editor makes it an ideal solution for companies or advertisers who want to quickly create multiple ads. This is especially true when you want to split test campaigns; Power Editor allows you to easily duplicate one ad and change what you need for its clone, in just a few clicks, which speeds up the process of creating split-testing.
Since this is constantly changing, I am not going to make loud statements about what is currently not available in the self-service advertising tool. But I will say that the following features are examples of some of the things that weren’t available to the mainstream while first being rolled out to Power Editor:
- Custom Audiences
- Lookalike Audiences
- Saved Audiences
- Partner Categories
- Conversion Tracking
- Conversion Specs
- Domain Sponsored Stories
- Sponsored Search Results
That’s a ton of features! If you aren’t using Power Editor, you have no idea what you’re missing.
LEARN TO NAVIGATE POWER EDITOR
The Power Editor works just like the Ad Manager, in which you set up campaigns, then ad sets in campaigns and ad sets in ad sets. Although the structure does not matter much in the Ads Manager, it is really important for the Power Editor. That's why you need to know how to navigate the Power Editor before you start managing multiple Facebook accounts with it.
Advantages of the Facebook Power Editor
The biggest advantage of Power Editor is that it gives you access to features that are not yet available in the Ads Manager (or never will be). You see, Facebook often “tests” functions here before they are embedded in the built-in tool, so that, as a user, you first get access to the most advanced, promising tools.
In the past, they introduced Instagram ads along this route, behavior targeting, device targeting and video ads , and now they have several new features at the testing stages, namely advertisements, advertisements, dynamic advertising of products and Dark Posts.
With the help of Facebook Power Editor, you need just a few clicks of the mouse, and you can duplicate ads or even entire campaigns in seconds. This can be a huge saving of time and money in the long run.
Power Editor is a great time-saving tool if you run large campaigns. Once you have mastered it, using Power Editor is not that difficult, and Facebook has definitely significantly improved usability over the past year. I recommend that you conduct your own testing with some of these features to see what works best for you.
Power Editor is the right tool for this because it is designed for the intensive use of advertising. And scaling your advertising campaign means that you have to targeting and video ads create and manage your ads very systematically and clearly.
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