In this article, learn how to get started with Facebook advertising. We will walk through the step-by-step process of creating your Facebook Business..
Facts of 2019 about Facebook says it makes over $2 billion in revenue only from advertising. That means someone’s clicking!? But when it comes to your ads why the right audience is just not reachable? How do you get them to click on your ads? Most importantly, how do you convince them to buy your product/services?
Majority of the marketers who have done Facebook ads before 2018 have a permanent mindset that Facebook advertising never works.
It's a waste of money and time. No one should put so much energy and believe in running Facebook ads.
How Do Facebook Ads Work?
Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website.
Facebook Ads allow you to promote your website , app or event. With this platform, you can create ads that will appear on the left-hand side of this social network.
How to get started with Facebook ads
Choose Your Campaign Objective
Choose Your Campaign Objective
Before you start creating advertising, it is important to first think about why you are doing advertising and what you want to achieve. Setting yourself several goals before you start working with advertising, you also have something to compare your success with.
All Facebook advertising campaigns are conducted using the Facebook Advertising Manager tool, which you can access via a direct link on facebook.com/ads or by clicking "Advertising Management" in the drop-down menu of your Facebook account. To create your first Facebook campaign, navigate to your Ad Manager and click on the green “+ Create” button on the left.
The very first thing you will do when creating a campaign is to choose a goal. It is important to choose the right one, because Facebook will optimize the ad placements according to your goal. In some cases, the right goal can lower the cost per click and improve your results.
You can choose from the following objectives
With these goals in mind, Facebook will spend your budget on getting as many impressions and views as possible, but it will not optimize your ads to maximize your conversions.
Now it's clear, let's move on to the second step ... deciding who you want to target
Target Your Audience
You should start creating your ad campaign with a strong idea of who you want to target—now’s your chance to flesh that out.
You can use:
- Custom audiences,
- Lookalike audiences,
- Demographic targeting
- Location targeting
- Interest/behavior targeting
- Connection targeting,
Setting Your Budget
Once you have chosen your target audience , you need to choose how much you want to spend on your ad. When you set a budget, it is important to remember that this figure represents the maximum amount of money you want to spend. You can also set your daily or life budget:
Daily. A daily budget is an average that you spend every day.
Validity. The lifetime budget is the maximum you spend over the life of your ad set.
The Facebook Split Test feature allows you to quickly and easily test different versions of your ad campaigns to see what works and what doesn't, and you can make decisions based on data to improve future ad campaigns
. When you set your budget for advertising on Facebook, this is not necessarily the amount you spend. For example, you do not buy ads for $ 100.
You plan to spend a maximum of 100 dollars on advertising for a certain period of time, using one of the budgeting options below. Thus, if you set a budget of $ 100 to be spent during the month, and this month only $ 70 is spent, depending on the effectiveness of the ad, your bill will be $ 70.
Select campaign type
The most important part of your ad is the image. You can write the most brilliant copy in the world, but if your image does not attract the attention of the user, you will not receive any clicks.
Depending on the chosen goal, you can use different types of advertising on Facebook:
- Photo Ad
- Video Ad
- Carousel Ad
- Lead Ad
- Slideshow ad
- Canvas Ad
- Dynamic Ad
- Collection Ad
Once you decide between these, you'll need to upload your creative assets. It's important to note that for each type of ad, Facebook requires users to adhere to certain design criteria.
Choose Your Ad Placements
Of course, your Facebook placements will indicate where your ad is actually displayed and on which platforms. This, in turn, will affect a number of other factors, such as the format of ads on different platforms, the amount of text and even the cost of advertising.
Facebook recommends using default placements for your chosen goal, which allows Facebook to optimize placements for you to get the best possible results at the lowest total average cost.
Place your order
Your ad is now ready to go. To submit an ad, click the "Order Order" button in the lower right corner of the page. After your ad has been submitted, it will be reviewed by Facebook before it is published (you will receive a confirmation email from Facebook as soon as it is published)
Before you targeted return on investment create your campaigns on Facebook, take the time to define your campaign strategy and determine where you can use Facebook ads in your sales funnel to grow your business.
Read more for full guide how to set-up-an-effective-facebook-ad-campaign
Here Are Some Tips to Improve Your Facebook Ad Conversions
What If I Want to Split Test?
Facebook has a split testing tool . Although it’s not perfect and has a few limitations, it’s pretty good. This works well when you want to split the testing of advertising strategies, but you have to test the creative aspects of your ad manually.
One way to optimize the consistency of your site is A / B testing. A / B testing (also sometimes called split testing) is the practice of simultaneously showing two variants of the same web page to different segments of visitors and comparing options that cause more conversions. As a rule, the one that gives a higher conversion is a winning option, the application of which can help you optimize your site for better results.
Facebook video ads
Facebook video ads allow you to create videos that appear on the channels of your target users. Video attracts more attention than images, so these ads are more likely to be visible than ads with still images, although they require more preparation. Video ads on Facebook get 10-30% more views than image-based advertisements.
Put Call-to-action buttons: on your page
Facebook now allows you to create a personal call to action. This is still extremely undervalued by e-commerce brands and sellers. However, this will dramatically increase your clickthrough rate. When setting up an advertisement, go to the “text and links” section.
Lookalike audiences are also a popular way to target good quality audiences dynamically. If you are looking for a good source of Lookalike audiences you could use:
- Previous customers
- Newsletter signups
- Facebook followers
- Frequent website visitors
- Frequent video viewers
Use FACEBOOK TRACKING PIXEL
Facebook Pixel is a snippet of code that you can add to your website and that transfers information to Facebook. Used in tandem with a user-defined audience function — a Facebook pixel can show ads to users who are more likely to convert based on information gathered by the pixel about their behavior.
Use our step-by-step guide on how to use Facebook pixel to customize it on your website right now.
Retargeting is Your Best Friend
Retargeting campaigns on average have a higher conversion rate and lower cost per click. Regardless of whether you are targeting users who simply visited a particular page on your website, or displayed large sales advertisements to expensive customers who make regular purchases, these users already have something to do with your business. This meeting will make them more willing to click on this ad and see what you are offering.
Mine audience insights.
The Facebook audience insights is one of the best tools at your disposal. In fact, it allows you to learn about a specific audience before risking your budget or targeting them. It works by analyzing the available Facebook data and showing you exactly who your target market is based on people who already like your page.
Establish a bid strategy and budget,
Finally, it’s critically important that you set a bid strategy and budget. Otherwise, you’ll end up spending way more than you intended. Thankfully, Facebook makes this easy by allowing you to use what’s known as Optimized CPM. With this tool, you’re essentially giving Facebook the permission to bid for ad space based on the constraints and goals you provide. This generally allows you to maximize your budget and avoid overspending.
it allows you to maximize your budget and avoid overspending. Until you understand how much advertising space costs and how you allocate your budget, it's best to let Facebook take care of this aspect of your campaign.
Facebook allows you to track conversions offline, so you can understand the effectiveness of advertising that drives sales . You can also use this tracking information to create a customized audience of people who interact with your brand offline, so you can more effectively target them to future ads.