The landing page you send Facebook users to is sometimes more important than the ad itself. With the right advertising, message and call to action (CTA), you increase not only the number of clicks and conversions, but also the time people spend on viewing your site..
In digital marketing, a landing page is a separate web page created specifically for the purposes of a marketing or advertising campaign . This is the place where visitors “land” when they click on Facebook ads or similar ads.
The main goal of any landing page is to collect valuable information that allows you to enter the market and communicate with potential customers. However, after someone clicks on your Facebook ad (or, for that matter, promotes a tweet or pin), a copy and design of the landing page you send them to will be useful in gathering potential customers.
Your advertising on Facebook is very versatile since you can direct traffic to various destinations, starting from your Facebook business page, your website, a custom tab, a leading ad, or a high conversion landing page.
Your search title must have a search term in the title and text. this will increase your chances of a higher placement, and will also confirm to the user that you have received what they are looking for.
Include a search query in the header and text of the landing page. This not only increases your chances of higher placement but also confirms to the user that you have received what they are looking for.
Keep your keyword groups easy. Having 500 keywords in your ad group may seem like a good way to get a lot of traffic, but in reality, it's just a one-way ticket. It’s almost impossible to provide a customized landing page that works with 500 keywords. Consider keeping your keywords in a small, very relevant handful.
Make sure your landing page loads quickly. Google considers page load time as an important factor in customer service quality. Reduce image sizes and embed caching to speed up your page time if necessary.
Importance of Landing page on facebook ads
Let's say you are running a business of Real estate, and your services are providing properties like apartments, villas and office spaces. so if you have a great brand name in a market, means people know you then you don't really need a landing page but if you are starting a new company and nobody knows your name in the market then you definitely need a Landing page for your facebook ad.
so when you creating a Facebook ad you have to maintain a blog on your landing page that features article about your services and customer satisfaction. you also have to several more premium marketing offers like 20% discount for first 10 buyers, certified by a state government, and many more offers you can provide.
A landing page is a great way to generate leads and increase brand awareness of your product. These five points can teach you about landing pages’ importance and help you reap their benefits.
Landing Pages Increase Conversions
when someone clicks on your Facebook ad, they can enter your landing page. here he can tell about your product if he likes. Results can be excellent for your conversion rates, social proof icons can increase conversions by 10% -30% depending on usage and clarity.
Landing pages improve brand awareness
Raising awareness of your brand does not happen overnight, but it is an important goal that should be considered for any business. One of the best ways to do this is with a landing page. When someone sees your ad, he clicks on the action button and gets to the landing page, after which he will be able to learn about the value of your brand until they become a customer.
Landing pages increase Credibility
A good ad copy is what it says directly to the reader. Visitors to your landing page should understand that they are reading your copy. When he or she feels that you really understand their pain or problems, it is more likely that he or she will believe that you offer a reliable solution.
Why is a landing page important? Because it inspires the concrete actions of consumers. If you sent your visitors to the home page of your site, they could perform a variety of actions: from viewing your blog to reading your history. Although this participation is good, it is not what you really wanted to happen. And this may delay consumer action.
Data from landing pages can be tracked, and this can help you understand how interesting your potential customers are. You will find out if a potential client has downloaded several offers and has subscribed, for example, to several webinars. This indicates that the potential customer is very interested and ready to buy in the near future.
Landing page promotion can take many forms, and, as with most marketing efforts, a multi-stakeholder approach will be most effective. Consider combining paid advertising with organic and offline efforts, and make sure that you measure your results and adjust your strategy in return.
By creating a Facebook landing page that tracks them with a Facebook pixel and includes fans on your mailing list, your audience gets the opportunity to test their content outside of social networks. You can send them personalized messages about product announcements, upcoming events and interesting gifts.—and add them to automated email sequences to ultimately turn them into customers.
My suggestion is to actually use a third-party system to capture potential customers, such as Lead Pages or Click Funnels, and replicate the page in your domain to bypass WOT. ratings. It usually does the job.
Below are some tips on attracting more potential customers from your landing page.
If you are serious about increasing your sales, it is important to know how to create potential customers. Well-optimized, targeted targeting pages are one of the most effective methods to create genuine potential customers for your business.
This optimization requires that you have a Facebook pixel installed so that Facebook can recognize when the landing page is fully loaded. Fortunately, Leadpages places a pixel for you automatically.
copy of landing page
After clicking your copy of the landing page should explain your proposal in sufficient detail so that visitors can convert it. It should be written with benefits, not functions, and written so that visitors feel that you are talking to them, not to them.
Include the word “you” as much as possible to show visitors that they are the focus of your page.
Lead capture form:
A form for capturing potential customers is a place where you collect information about visitors, such as name, email address, telephone number, position, etc. The form should not intimidate your visitors and not prevent their conversion.
Call to action
CTA is nothing more than a link or button that encourages visitors to act on your site or blog. This is an important component of the process of creating potential customers, and with its help you can draw visitors' attention to downloadable hooks or force them to subscribe to your newsletter. call to action is the gateway to your conversion goal. the more personalized the copy of your button, the better it is for the conversion of the landing page after the click
Make your offer limited or time-sensitive in order to increase its perceived value and increase conversion; Short-term offers are more attractive because they feel more valuable because of a perceived scarcity, which leads to an increase in conversions.
Use great images or videos to support the message of your ad and enhance its aesthetics. Ensures that your image always looks good. Guidelines for design and specifications for leading ads are the same as for regular Facebook links. Facebook requires high-quality images from Lead Ads by default.
The recommended image size is 1200×628 pixels. It can contain text, although it’s best not to use too much text.
A good headline reminds users why they clicked on your ad, and keeps them on your page. Instead of using catchy headlines to sound cute, go where the evidence takes you. In this case, the study quite convincingly confirms that the beginning of the headings with numbers gives the best results. You should look at writing titles as a science, not just an art. When you analyze and implement what has been shown to work on Facebook, you significantly increase your chances of getting higher conversions for your brand.
I recommend not advertising the URL if the landing page has a bad reputation on the WOT website. There were many advertisers who approved their landing pages and then closed their account after Facebook returned for a manual check due to the promotion of a page with a bad reputation on W.O.T.
Landing pages turn valuable Facebook clicks into potential customers with one webpage adapted to your Facebook advertising message. By customizing the landing page to the business and product or service promoted on Facebook, companies make better use of their energy and time for marketing and tend to get higher conversions.