How to Target Local Customers With Facebook Ads

facebook ads, target audience

You can target any type of Facebook advertising to a local audience, you just need to specify the desired geographical area for the audience in the targeting settings.

When you understand your customers, you can better solve their unique situations in their communications, which helps to increase the effectiveness of your advertising.

Direct any type of Facebook advertisement to local audiences, including four designed specifically for local marketers; you just need to specify the desired geographical area for the audience in the targeting settings.

Thanks to the Facebook advertising targeting features, you can easily target your content to Facebook users living in or around your city.

You can also use the Facebook user audience tool to target people who are already on your mailing list. Or a Facebook-like feature that targets people who have similar interests with people on your mailing list.

What is geo-targeting?

Geo-targeting is marketing to specific users depending on their location. The more relevant an ad to a user, the more likely it will be converted. Geo-targeting, also known as local PPC, refers to the practice of delivering various content or advertisements to consumers depending on their geographic location. In paid search campaigns, geo-targeting is often used to advertise on local prospects.

Geo-targeting is a tool that helps you target a key demographic group or audience based on a specific location. Social networking sites such as Twitter and Facebook can help your advertised ads and publications reach your local audience via the IP address (the address from which your user comes in), as well as their registered address.

What Is Advanced Location Targeting?

With Facebook ads, you can already target users by country, state, and city. This is useful if you are a local business and want to target users in a particular city, such as Seattle, and not show your content to the entire state of Washington.

Now Facebook allows you to target users to a specific address. In the Locations field, you can enter a physical address or geographic location and specify the users who are in this area. Facebook provides many options for locations. For example, you can select a geographic radius. However, what you want to do is go much deeper than that. To do this, you will need the “Audience” link and a drop-down menu where you will go to “Work” and then “Employers”.

advanced location,customers,target audience,facebooks ads

Now you can enter the name of a specific business. Make sure you check the business for multiple locations. You want to specify the nearest location to you.

set up a geographic micro-targeting on Facebook

  • Give your audience a name that you will remember for future purposes.
  • Choose "Everything in this place"
  • And add the address of your building.
  • For more information, see the geographic micro-targeting video below.
  • Retain geographic audience targeting on Facebook
  • As soon as you tap to drop a pin, the GPS coordinates for your chosen location will appear on the map:
geographical loaction,micro targeting,target audience,facebooks ads

Set geographic exclusion zones

Facebook marketers are already using exceptions in their audience, but not often geographical exceptions in this way. Remember that you can exclude any audience that you can create, for example, you can exclude existing page likes, or existing customers, or in this way you can narrow down your audience and create more effective campaigns.

ad engagement,micro targeting,target audience,facebooks ads

In the Detailed Targeting section, you can select specific demographic data, interests, and behavior. In this case, enter Cheeseburgers to select those who love cheeseburgers.

ad engagement,automatic placement,target audience,facebooks ads

Next, select the placements. By default, Automatic Placement is selected. If you're just starting out, I recommend going to the Facebook news feed.

  • Tell people about special sales and promotions and give them an incentive to shop at a local store.
  • Use the call-to-action buttons (four options are available) that will make it easier for people to get directions about your local business, call you, send a personal message, or learn more about your business on your blog or website.
  • Posting your event on Facebook has always been a great way to promote a special occasion for your business.
  • You create a professional-looking email, send it to your contact list, and people either click to buy the offer, or print your email and come to your store or office.

To increase conversions, you can also redirect local customers using their email address or phone number. Show the audience relevant advertising campaigns that will encourage them to call again. A target audience similar to your most valuable subscribers is also a good option.

If you are a local business, it makes sense to restrict access to your ads to people who are within a reasonable distance of your location. This applies regardless of whether you are promoting a post, promoting your page or trying to send people to your site.

Related post

Guidelines 2018

Google AdWords Terminologies, Introduction and Importance

On-Page SEO

Superpower is to have a unique domain name. Name it BIG!

Top 2019 Hacks

Strong Backlinks is a long-term traffic source to drive targeted audience to your web page.

Top 2018 Tips

Getting huge Traffic on the website doesn’t always meant you will get huge sales.

About Author
Madhuranjan Kumar

Madhuranjan Kumar
Whether you’re a current or future business superstar, I can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with guaranteed massive results both short-term and long-term.

Populer Post
Facebook marketing small business
Audience Insights For Better Targeting

Use Facebook Audience Insights For Better Targeting

Set Up Ad Campaign
Set Up Ad Campaign

How to Set Up an Effective Facebook Ad Campaign

lower your facebook ads cost
Facebook Ad Costs

Ways to Lower Your Facebook Ad Costs

Facebook marketing small business
Facebook Marketing for small Businesses

How to Use Facebook Marketing for small Businesses

Earning Money Online
Ad Targeting Strategies

Advanced Facebook Ad Targeting Strategies That Works

split rest facebook ads
Split Testing

Use the Facebook Split Testing Feature for Ads

facebook ads retargeting-campaign
Advertising Costs

What are CPM, CPC, and CPA? Facebook Ads Costs

Facebook Video Advertising
Facebook Video Advertising

7 Essential Strategy for a Facebook Video Advertising

Earning Money Online
Earn Money Online

Make money from Unique Content and Google AdSense.

Local Business Marketing
Boost Local Sales

Win your local search audience with Rich Snippet on Google Search.

facebook ads reduce-cost cpa
Cost-per-acquisition

5 Strategies to Reduce your Cost per Acquisition

facebook ads reduce-cost cpa
Cost Per Click

7 Ways to Lower Your Ad Costs | Cost Per Click

facebook ads generate-leads
Generating Leads

How to Generate Leads with Facebook Advertising

facebook ads power-editor
Power-Editor

How to Use Facebook Power Editor: A Complete Guide

facebook ads learn tricks
Ad setup | full guide

How to learn facebook ads | full guide

facebook ads learn tricks
Advertising-tips

7 Proven Facebook Advertising Tips for Better ROI

Earning Money Online
looklike-Audience

5 Step To Create A Lookalike Audience On Facebook

Top Result
Learn Social Media

Social media is a foundation of communication for modern society.

Top Guidelines
SEO Audit in 2018

The ultimate goal for the SEO audit is to find the current technical optimisation level.

onpage-seo guide tricks onpage seo
On-Page SEO Guide

On-Page SEO helps you to represent the data in an attractive and readable format.

On-Page SEO

Digital Expert

Promote Your Business

Hire Now