However, precisely when people believe that they understood this, Facebook is going to surprise them with something they did not know, and this may change their strategic approach.
As marketers, we regularly hear the opinions of customers / potential customers about their views on all social media channels that require us to make sound, digital-based ways to interact with our audience.
And if you find this statistical motivation, we have gathered nine more useful data that will help you inform your strategy and take Facebook marketing to a new level.
76% of Facebook users visit the platform every day.
Another important point on our list of Facebook advertising statistics is that 76% of Facebook users report that they use the social networking platform daily. And 55% of these users visit the site several times a day. With such a large number of active users, Facebook offers an excellent opportunity for small businesses to regularly interact with their target customers. This can help you increase brand awareness over time.
Facebook has over 150 million daily viewers on history.
Although this may seem like only a small fraction of the total number of Facebook users per day, this is still a huge percentage, especially since the “History” function is growing. I always recommend that my clients use Stories, simply because it helps you deal with organic reach and increases the likelihood that the audience involved will see your content on a regular basis.
68% of all adults in the US use Facebook.
According to the Pew Research Center, 68% of US adults are Facebook users. What does this Facebook advertising statistic mean for your small business? The likelihood that your target buyers are on Facebook is high. Why not use Facebook ads to get to them?
Understanding the audience is a great source of targeting methods.
Using audience information with conversion data can be a great source of information for any campaign. It provides additional ways to target users to their behavior on the Internet, shopping habits, housing situation, income, and more. Finding additional ways to communicate with your target users will probably help expand your campaign reach and increase its effectiveness.
There are 83 million fake profiles.
(Source: CNN) Conclusion: There is nothing perfect, so always remain thoughtful and strategic in your efforts. In addition, fake or not, these are still potential consumers. There are various reasons for fake profiles, including testing and research professionals and people who want to segment their Facebook, use more than is possible with a single account. Although the creation removes a large number of fake accounts, some continue to create spam and fake impressions.
In 2018, Facebook released a report for the first quarter, which focused on the number of fake profiles on its platform. They noted that among the monthly active users they release, 3-4% of profiles are fake. These are about 88 million accounts that have been deleted.
India has the largest number of Facebook users in the world.
Here are the statistics of Facebook, which may surprise you, but may not surprise you: the United States cannot boast the largest number of Facebook users. As of January 2019, the largest number in India is 300 million users. The US is a bit behind 210 million users.
Mobile Advertising Revenue
According to Facebook, revenue from mobile advertising is about 93 percent of advertising revenue for the first quarter of 2019. It was the same percentage for the fourth quarter of 2018, which increased compared to 89 percent in the fourth quarter of 2017. In December 2016, there were 1.15 billion mobile daily active users (Mobile DAU), which is 23 percent more compared to the same period last year.
Attack on the social network
September 28, 2018 - Facebook announces that the attack on the social network has revealed information about almost 50 million users. The FBI is caused to investigate an attack, according to Facebook. On the day of the announcement of the violation, two users filed a class-action lawsuit against the company.
Average time on Facebook
The average time spent on Facebook per visit is 35 minutes compared to 20 minutes earlier, and every 60 seconds - 317,000 status updates; 400 new users; 147,000 photos uploaded; and 54,000 shared links.
The average price per ad rose 17% in the second quarter of 2018.
This is a leap, especially because some small businesses find the advertising system a bit more expensive. This is not surprising, since, despite the fact that new placements have opened (see “Advertising in news on Facebook”, and now advertising on new sites), the competition is so great. Fortunately, experts do not expect this growth to continue, but at the moment this is what we received.
500 million people watch videos on Facebook every day.
Recode.net reports that over 500 million Facebook users use the platform to watch videos every day.
Do not include long URLs.
When you post a message, the corresponding URL is attached to the message. When subscribers of your page click on a message, they are automatically redirected to this URL. You do not need to add the link again. If you want to add a separate link, try Bitly to improve the appearance of your URL.
Facebook is important to their business.
42% of marketers report that Facebook is important or important to their business. (Source: State of Inbound Marketing, 2012 Takeaway. This is a crowded market, but you cannot afford it, because the likelihood that your competition is there is quite high. The main thing is to use Facebook marketing correctly and ensure that your efforts stand out from the crowd. ). Facebook marketing has changed the way we do business, and its use by local businesses to expand their markets continues to grow.
Facebook is a great advertising platform and it has a lot of changing elements. , It is very important to always be alert and learn more about the latest changes and use them before the competition to gain the first-mover advantage.
Advertising on Facebook is important for any business or brand trying to reach customers. Targeted advertising on Facebook can attract new fans and keep old customers in one post, and excellent advertising on Facebook can increase your brand image and online presence.
At the same time, if you feel this inclination, you can catch the full information about the call from the release of Facebook to Hire digital Expert.