How to use pixel retargeting to grow your business ... campaigns as long as you don’t have a group of reliable promotions that increase conversion ....
The Facebook advertising platform allows you to attract an audience that takes a real, active interest in your offer, which can help you attract more visitors to your site by creating the right advertising. It accumulates data that helps you track conversions from ads on Facebook and redirect them to people who have already performed any actions on your site.
Pixel is the code that you enter into the code of your website and that tracks the effectiveness of advertising on Facebook. Facebook recently updated this feature to simplify its implementation. But not all of the social network reference manual is black and white.
Facebook ads are commonly used by businesses to generate leads. For example, if you’re giving away a free item like a worksheet or checklist, you might run a Facebook ad campaign to deliver that offer to a targeted audience.
The pixel will track everyone who lands on the offer page. If people opt into the free resource, they get redirected to a thank-you page.
Facebook Pixel basically means that you can do the following:
Conversion tracking: Find out how successful your ads are by tracking the actions taken by users after they navigate to your site.
Optimization of conversion rates: Automatically adjust your bids so that ads appear to people with a greater likelihood of conversion.
Remarketing: Target previous visitors who didn’t convert for the first time with remarketing ads. Reach a wider audience: use a twinned audience to attract people of similar interests with your existing clients and managers.
Why we Need Facebook Pixel Code?
Retargeting Facebook pixel data and dynamic ads will help you show targeted ads to people who have already visited your site. You must be really smart here. For example, you can advertise to people about a similar product that they threw into the cart on your site.
Facebook Pixel provides important information that you can use to create better advertising on Facebook and more accurately target your ads. Facebook's pixel tracking data helps ensure that your ads are seen by the people who are most likely to take the desired action. This allows you to increase the conversion rate of advertising on Facebook and increase your ROI .
The Facebook Pixel enables you to build Custom Audiences for your Facebook Ads. In doing this, you'll be able to run retargeting campaigns on Facebook and show your ads to website visitors while they're browsing through the social network with their PC or mobile phone.
Facebook Ads Optimization for Conversions
You can use Facebook tracking pixel data to optimize your Facebook ads for specific conversion events on your website. Without a pixel, the only conversion you can optimize is link clicks. With a pixel, you can optimize conversions that are more closely related to business goals, such as purchases and registration.
Facebook Pixel is an analytical tool that allows you to measure the effectiveness of your advertising by understanding the actions of people on your site.
A few important things you can do with Facebook Pixel are:
- Display your ads to the right people
- Build custom audiences
- Build custom conversions
- Run dynamic ads
- Anyone who visits your website
- People who visit specific pages
- People visiting specific web pages but not others
- People who haven’t visited in a certain amount of time
- Custom combination
To measure your ads’ performance and the visitor actions on your website, you’ll need to add the pixel code on your website.
Once you’ve gathered data on how your website visitors interact with your content, you can then can use that data to create a lookalike audience . This new audience mirrors your existing customer base and draws on:
All in all, targeting better audiences will ensure that you are targeting the people whom you know will probably love your stuff.
Go to your Facebook Ads Manager, click on the hamburger menu and select Pixels.
Click on Create Pixel and follow Facebook’s instructions.
Now it’s time to install it!
How you install your pixel is up to you. If you use a tag manager or an e-commerce platform that has Facebook ads integration select the Use an Integration or Tag Manager option. You can also manually insert the pixel code by using some sophisticated copy and paste skills.
You will need access your website code and copy and paste the pixel code into the header of your website.
Such retargeting campaigns are relatively easy to set up, however, understanding how to improve the whole marketing funnel using the right message for each target audience isn't always obvious
Select your target audience from the dropdown menu
You’ll be taken to a screen, as seen below, that allows you to create your audience. You have the option of targeting the following:
Just to show you how it looks, we set up a custom audience targeting people who visit our blog. As you can see above, you can target a date range, give it a name, and you’re ready to get started.
Pixel Retargeting with Facebook is a powerful way to reconnect with visitors and encourage them to return to your website or online store. It is especially effective for e-commerce brands and can be a rich source of data and ideas.
You can use Facebook pixels to create targeted ads and experiment with re-targeting and creating event triggers. This allows you to get rid of many guesses and actually create an advertisement for an audience that will enjoy and benefit from the content and products that you offer.
The future of digital marketing is not in vague general offers. The point is to offer customers individual offers that make their lives easier. Use the Facebook pixel to upgrade your target game and surprise them.