Facebook has come a long way since its humble beginnings to join students as the world's largest social network. Today, it is considered a powerful marketing tool and an affordable yet effective way to strengthen your brand.
Facebook is the most targeted ad form. You can Target people by age, interests, behavior, and location. If you really know your customers, you can address them through Facebook advertising.
EXPAND TO A LOOKALIKE AUDIENCE
A Lookalike Audience is an approach to contact new people who are likely to be interested in your business since they're like your best existing clients or These are targeting people that look like people you know. Marketing to people who have a great deal in common with existing clients, leads, and fans, means marketing to people who may act in a similar Interest.
first you have to know your audience when you know about your audience, you can make the audience larger or smaller even if you don’t have your own email or phone list, you can mirror your Facebook fan base.
when you choose the size of the audience you have to remember that the wider audience increases your potential reach, but reduces the similarity between the public look-alike and the source audience. so we recommend choosing your source audience with below 50,000 people. You also can use multiple Lookalike Audiences at the same time for a single ad set
Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.
USE DETAILED TARGETING
Detailed targeting is a targeting option available in the "Audience" section of creating an ad unit. It allows you to refine the group of people we serve your ads to. You can do this with information such as demographics, interests, and additional behaviors. In addition, you can exclude people from your targeting. You may not have many people to advertise, but you understand the point. With detailed targeting, you can refine your search parameters to avoid unconditional clicks.
Now, these sections are inserted in the "Detailed Targeting" section. Which is quite logical, since they were already partially using AND targeting in combination with interest and other targeting factors.
You can browse the full list of detailed targeting options or search for specific options using the "Add Demographics, Interests, or Behaviors" search bar.
You may not have many people to advertise, but you understand the point. With detailed targeting, you can refine your search parameters to avoid unconditional clicks.
RECENT PURCHASE BEHAVIOR
A person's purchase history allows Facebook and data mining partners to create buyer profiles to categorize a person's types of buyers.
Facebook is even recommended as a privileged connection for people visiting an online store when registering. This is because up to 75% of all started but incomplete online transactions fail because users abandon their online shopping cart. Subcategories of buying behavior include buyer profiles, clothing, food and beverages, health and beauty, and more.
In each subcategory, you can examine the behavior types. For example, if you choose a buyer profile, you can contact do-it-yourselfers, fashionistas, foodies, and so on.
GET CREATIVE WITH LIFE EVENTS TARGETING
Facebook has a life event feature in which users create a special post declaring the life event and details like the date, description, and even photos With the targeting,
With the Event targeting, you can pinpoint users preparing for a life event (about to graduate college, get married, moving soon) and immediately after the event (recently graduated college, got married, moved) to maximize the efficiency of your targeting. For example, a jewelry company would obviously be interested in getting in front of people celebrating their one-year anniversary so they could target audience members who were newlyweds one year ago. The date ranges possible are 3 months, 6 months and one year. The Life event targeting is currently available only for Gmail and video advertising campaigns.
These three life events provide a great opportunity for businesses to drive sales in key moments when users make buying decisions
We showed you 4 key metrics that help you measure the performance of your ad campaigns . Note that it does not make sense to isolate a metric individually. But looking at them together gives you a good and clear view of the state of your ads.