Follow to Set Up a Trueview Video Campaign on Youtube. with Trueview, You Can Reach New Customers in the Fast-Growing, Extremely Engaged Audience of Youtube
TrueView search ads can provide an excellent ROI because you pay only when someone clicks on your ad thumbnail, indicating interest in your brand. TrueView search ads click more than 5x on calls made by the advertiser compared to TrueView in-stream. They are also great for promoting your long-form content.
What are TrueView ads?
In the decade following Google's acquisition of YouTube, the democratized video platform has seen significant growth since the days of simple banner ads. These ads run before or during any other YouTube partner video. Viewers are locked into watching the 5-second view of your video ad and are then given the option to "skip ad" in the lower-left corner of the video.
With TrueView video discovery ads, you pay when someone clicks on your ad to watch the video.
TrueView has become an ad platform that gives viewers and advertisers alike choices that are tailored to their desired experience.
These advertisements make a great compromise between advertisers and the people who are being advertised ... The advertiser only pays for the actual views of the advertisement and because the viewer can leave the advertisement, the view needs to be relevant and targeted The probability is very high. Because this ad may leave the scene due to not being relevant, they are not wasting time watching irrelevant advertisements. TrueView ads bridge the gap between a brand’s advertising goals and a viewer’s interest so you can engage with your connected consumers effectively.
TrueView ads are opt-in, so you are not limited by the time frame. This means you have the freedom to experiment with creative formats - try a long product demo, testimonial, or video showcasing your product in action. Google AdWords TrueView video ads can help you reach customers on YouTube and across the web.
You can create and manage true TrueView campaigns in AdWords, and control when they run and who sees them. With TrueView video ads, you can reach just the right audience by targeting your ads by demographic, interest, language, location, and other ways. And finally, you only pay when a viewer connects to your video.
Let's go through the step by step guide to creating TrueView Ads
Sign-in to your AdWords account and click the Campaigns tab.
Click the +Campaign button, then go to videos and what this will do is this will allow you to place ads across YouTube and across any site you want to
Enter your campaign name and fill in your campaign settings.
Enter your daily budget.
Budgets will inevitably vary by an organization based on financial restrictions and campaign goals. You are not spending thousands of dollars on those bids simultaneously. You will usually choose a daily budget to spend, which can change depending on the results you see over time.
Choose the networks you want the video campaign to run on.
Choose the locations where you want to target, or exclude, your campaign and the language your customers speak.
Now, you'll create an ad group start by giving it a name.
Next to your video search for or paste the URL of the YouTube video you want to use in your ad.
You have to host your videos on YouTube to use a TrueView video campaign.
Next to video ad type, choose your advertising goal to drive views, awareness, or conversions, or to drive mobile app installations.
Next to video ad formats
choose either the in-stream ad or in-display ad.
Use TrueView in-stream ads when you want your video ads to appear before, during, or after other videos on YouTube and the Display Network. TrueView in-stream ads can appear on YouTube and on video publisher sites and applications on the Display Network.
Use TrueView in-display advertisements to promote a video when people are browsing videos on YouTube or on YouTube and watch on the web. Next display-display ads on YouTube videos and video channels on YouTube-video results can appear on YouTube channels and on video plays Watch on pages and publisher sites on the Display Network.
For this example, we'll select the in-stream ad.
Fill out the information to create your ad.
Enter your cost per view, or CPV, bid. With TrueView in-stream ads, you are charged when a viewer watches 30 seconds of your video, or a full video if it is less than 30 seconds, or when someone interacts with your video.
Interactions include call to action overlays, CTAs, cards and companion banners. With TrueView in-display ads, you are charged when someone clicks a thumbnail to watch your video.
Edit the targeting method you want to use for your ad.
By default, your ads will show to all viewers. Click Save ad group.
If your AdWords account isn't already linked to your YouTube channel, you can follow the instructions to do that here.
Conclusion
With online video campaigns, you can target viewers by gender, age, parental status, interest, topic, keyword list, and remarketing lists. Once you have chosen your targeting settings, you have completed the basic setup of your video campaign. Hopefully, this will give you an idea of how the video is advertised through YouTube and AdWords. Like any AdWords campaign, the most important thing is to make sure that you are showing the right ads to the right people.
