Types of Facebook Ad Formats | The Ultimate Guide

Grow-your-business, facebook-ads

A simple and easy to understand guide on what Facebook Format. Find out which Facebook ad types should you use and when? Video ads. Photo ads. Slideshow ads. Carousel ads. Canvas ads. Dynamic Product Ads

While there are so many different options with Facebook ads, it can be difficult for advertisers to find out which type of Facebook ad is the best for any campaign purpose. Advertising on Facebook is still the best bet to get your potential customers at the right time.

One of the many steps to creating a successful Facebook advertising campaign is choosing the right advertisement. so we'll run through each of the different Facebook ad types and help you figure out which ads you should run for different campaign goals.

Facebook Image Ads (Link Ads)

We live in a world of rapid consumption. People have gotten used to living fast, walking fast and traveling, eating fast food and watching dynamic visual content for hours every day. Good images are one of the biggest factors for the success of Facebook advertising and testing what can work for you for better results.

When using this image format, Make sure you have a minimum 1,080 x 1,080px resolution and the image does not contain more than 20% text. You can view the image using the text check tool.


It doesn't help that Facebook has very strict rules when text is on only 20% of your image. In my experience, it can often be a pain to be anything other than a logo in an image.

Specs & Tips:
  • Facebook feed image ads:
  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Images that consist of more than 20% text may experience reduced delivery.
  • Text: 125 characters

When you put the time in to create quality image ads, it pays off. If you take the time to understand how to make Facebook image ads that stand and look great, you’ll ultimately come out on top of the competition.

Facebook Collection Ads

These types of Facebook ads are designed to direct the viewer from initial search phase to purchase.

As you can imagine, collections are best suited for companies selling physical products. This type of advertising can be used to generate traffic , drive sales, sign-ups or even visit in-store stores.


Collection ads are more inspiring than traditional formats and can be a great way to highlight your brand's products or services. They are ideal for retailers as well as advertisers in the travel industry. This format is only available for promotion on mobile devices and can be used on Facebook for traffic or conversion purposes.

Collection ads will continue to improve and will definitely be one of our favorites for shopping ads! Test, adapt, perform and don’t hesitate to share some interesting results with us.

Carousel ad format

Using the carousel ad format, you can display up to ten images or videos in a single advertisement. For example, you can show different products on each card, each link to a different landing page. Facebook Carousel Ads can help you better connect with your audience and reach your objectives by providing a larger canvas for advertising your story, products or services. With one campaign, you can promote up to five products, giving the user the possibility to explore some of your items inside the ad.

Carousel ads are more limited than the single image/video format. They are available for most placements but are limited to a 1: 1 aspect ratio for every placement with the exception of stories (9: 16%). Additionally, stories are limited to only 3 carousel cards. Facebook recommends using carousel ads whenever possible as they provide more content and interactivity for users per ad.


Facebook Carousel Advertising complies with the advertising strategy of any digital marketer by offering a native ad format to fill any gaps in its online presence. To find out the effectiveness of your carousel ads, compare two ad sets in one campaign. The first ad set should consist of five ads with different content in the same ad format. The second ad set should contain five ads but in a carousel format.

Facebook Video ads

Facebook video advertising on social media is the right way to engage your target audience. Just because people like video does not mean that they always want their device to make noise. Facebook found that video ads that enabled automatic advertising increased their average viewing time by 12%.


To create an effective video ad , you have to make an impact in the first few seconds. Show the audience something that will make them curious so that they want to see what happens next. Facebook recommends creating ads that are 15 seconds or less. As they point out, "Short video rates are more complete, so you can successfully share your entire message.”

Specs & Tips:
  • The recommended resolution is a minimum of 1200 x 628 pixels.
  • Recommended video formats are. MP4 and. MOV.
  • Max's video file size is 4GB.
  • Video length is 120 minute

Adding motion to still images is a more cost-effective way for marketers to add interactive videos to their campaigns and create more direct-response ads.

Facebook dynamic product ads

Dynamic product ads prove more effective than traditional, static Facebook ads for e-commerce stores. Dynamic advertising

Allowing online stores to target more accurately, automatically creating highly relevant ads and tailor campaigns where ad-viewers are in the sales funnel, getting the right time for increased conversions


Facebook's dynamic product ads are similar to most other dynamic ads. They automatically promote products to people who have expressed interest on your website, in your app, or elsewhere on the Internet. Facebook Dynamic Product Ads use a basic template to deliver advertisements with different products and their information (price, image, description) to the right audience.

Before you can start running Facebook dynamic ads, you will need the following:

  • Facebook business page
  • Business Manager account
  • Facebook pixel installed on your website
  • Product catalog.
  • Dynamic Ads allow you to automate ad creative creation, tailor your offering to your ad viewer and optimize for success. When done correctly, Facebook dynamic ads can help achieve your KPIs and make more bang for your buck.

    Facebook Messenger ads

    Over 2 billion people spend time on Messenger every month worldwide and it was only a matter of time before Facebook introduced Facebook Messenger ads. Customers already spend a lot of time interacting with family and friends and consuming content. So this new way of talking to customers means that retailers increase their exposure.

    Click to Messenger ads are ads you can promote on Facebook, Instagram, or Messenger where the goal is to get people to start a conversation with your business in Messenger These ads will appear directly in the Messenger home screen alongside the other messages in your target audience’s inbox.


    Facebook Messenger, Facebook Messenger Ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Try your own messaging Facebook advertising campaign today and get more leads for less and contacts you can send follow-up messages to. Let us know how it goes.

    Facebook Slideshow Ads

    Facebook slide shows allow ad marketers to use images and sound to create ads such as videos to tell product stories on desktop and mobile devices at every connection speed. Slideshow ads reduce the need for video production time and resources, and due to the small file size, it expands eye-catching advertisements on basic devices or to those with poor connectivity.

    A slide show can also include music, as long as the music you upload is licensed for use. Slideshows can be as short as five seconds and as long as fifty seconds. Use high-resolution images or a video file to create a slide show. Recommended aspect ratio: widescreen (16: 9) .facebook and Instagram: 15 seconds maximum. Slideshows will loop. Learn more about how to create a slideshow. For more information and image and video specifications


    Pro-tip: It’s important to remember that Slideshow ads use video-like motion and no sound, so advertisers should focus on using strong creative images and content to tell their stories.

    Instant Experience ads

    Facebook allows you to attach third-party pixels for instant experience ads so that you can measure the success of your campaign with the analytics tool of your choice. This is particularly useful for comparing the results of two different campaigns, which allows you to do A / B testing and optimize at every stage of your funnel.

    Facebook loves them because the user stays within the Facebook platform instead of navigating to another website. No wonder it favors quick experiences over traditional link click ads.


    A major update of this feature is that you can now add "Instant Forms" to your canvas, formerly known as "Lead Generation Forms". Lead generation forms are mobile-optimized and open within the app.

    Instant experience creatives can be used in external website, brand awareness and mobile app install campaigns. Note that because Instant Experience is designed for mobile devices, Instant Experience ads only support placements in mobile feeds. Quick experiences with carousel ads cannot be used at this time.

    Facebook Lead Ads

    Facebook lead advertising is a great way to create high quality leads from your Facebook audience. This is the easiest way to generate leads from Facebook ads . Facebook lead ads are mobile-friendly, budget-friendly ads that can help reach your audience and get more leads - even when they're on their phones.

    How To Create A Facebook Lead Ad

    First you have to log into your Ad Manager on Facebook and click to create a new ad. Facebook will ask what is your campaign marketing objective. You have the option to create a campaign in one of these steps: awareness, thoughts, and conversions

    On the lead advertising contact form, you can request an email address and other contact information from people who click on your ad. When you create a form, you can choose from a variety of questions or create your own custom questions.


    A key feature of lead ads is that they are optimized for mobile. That’s key for Facebook’s 88 percent share of mobile users–especially since it typically takes 40 percent longer to complete forms on desktop.

    I hope you have found this resource useful, and if you want to take your company to the next level with social, get your free social media analysis today, and contact us with any questions.

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Madhuranjan Kumar
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