How To Target Right Audience In Google AdWords


Google AdWords gives you the ability to reach potential customers at the time they are looking for what you are offering here we provide a few of the benefits of Google ads which will help you to Target right audience to grow your business

Google AdWords can be an incredibly effective tool for digital marketers. Presenting ads in front of a target audience that is already related to anything that it is that you sell that can positively impact the overall performance of your website.

This concept is particularly true in digital advertising. If you don't have your target laser-focused, then you're going to bleed by advertising for people who just don't care. It won’t matter how witty your ad copy is, how gorgeous your video is, how awesome your images are, or how perfect your landing page is.

Digital advertising is just another area for this type of competition. You are fighting to make your business successful and grow, and you are well within your rights to target your competitor customers with advertisements. Due to the difference between search and display advertising , it is necessary for the advertiser to start the campaign with the right foot and run smoothly.

Here are five targeting tactics to improve performance and find the right audience for your message.

Placement Targeting

Placement targeting allows you to reach the largest advertising network on the web, the Google Display Network (GDN), reaching over 70% of the global Internet audience and serving between six and seven billion ads each day. With placement targeting, an advertiser will select the placement - that is, the domain (s) that their ads should appear on.For example, if I want my ad to be used when consuming sports content, I can select the sports section of specific sports websites or online newspapers.


With YouTube's vast reach - over 1 billion unique users per month - consider positioning to target video viewers with remarketing or some other targeted technologies. Hopefully, you can use this information to help increase your knowledge about SEM and the pay-per-click world . What are some of your favorite Google AdWords strategies?

Here are some more suggestions:
  • If the placements work well, then I do them "managed" placements.
  • URLs up to two subdirectories can be targeted.


A very common list created is a converters list, which means anyone who has shopped from your eCommerce website or deposited leads on your lead gene site. In Google AdWords, you can create a retargeting list based on conversion goals and page visits. This is a great tool for marketers to use because it allows them to reach users who have shown interest in your product or services. Also, if Google Analytics is installed, advertisers can target audience members who meet a specific marketing segment or site goal.


In Google AdWords, there are four types of remarketing.

Here are just a few ways remarketing can help you get more out of your online advertising:
  • Lower cost-per-click
  • Improved conversion rates
  • Cheaper cost-per-impression
  • Low-cost branding
  • Higher return-on-investment (ROI)

Remarketing is a powerful targeting method on the Google Network. By linking your ad copy and bids to the highly specialized audience you're attracting, it can show a tremendous return to your accounts.

Keyword Targeting

Keyword targeting is achieving the top list in search engines using relevant keywords in the website and ad copy for your product or service. Proper keyword research is important to determine which keywords your business should target.


It offers two advantages: One, it enables advertisers to find users who may not know about their product. Two, it allows advertisers to bid on keywords that can yield low-quality scores in a search campaign. To decide what these keywords might be, think of complementary offers for a product or service.

Google offers several ways to match keywords.
  • Broad match
  • Broad match modifier
  • Phrase match
  • Exact match

Using too many diverse keywords makes targeting too broad. Google's algorithm is trying to find the words or the context of the page directly as they relate to the keyword. If the search query is actually your negative keyword, it prevents your ads from showing. This means, if additional words or phrases are added, your ads will appear. The negative exact match keyword "dog hat" will prevent your ads from showing only when someone searches for "dog hat".

Demographic Targeting

Demographic targeting can be a great way to increase performance or ensure you reach your ideal target audience . Each of these targeting options resides at the ad group level and can be adjusted in the Settings tab in the Demographics section in Bing or Google ads.


Google offers the following fields which an advertiser can bid up, down, or exclude altogether.

  • Gender
  • Age
  • Parental Status
  • Demographic targeting provides digital advertisers with an effective way to narrow their audience that is likely to be within specific demographic groups

    Your target audience may not always be clear. For example, Google studies show that:

    • 56% of mobile searchers for sports equipment are female
    • 45% of home improvement subjects researchers are women
    • 68% of explorers for body and skincare topics are male
    • Identifying your target customers is a data-driven process. Google Analytics, social media platforms, and other sources all provide great information about who is buying from whom and how they are searching for your brand. A better approach is to wait for the campaign to start collecting data and then use demographic reports to refine the audience to whom the ads are sent.

      Affinity Audiences

      Affinity will help audiences target people who are passionate about certain types of products. This targeting option helps to raise awareness and motivate people who have a keen interest in the products featured in advertisements to make purchases. It is not uncommon for people to become interested in something, only to learn that they become one of their favorite brands. This is especially helpful if you’re selling products that are super-specific or niche. You can create audiences using keywords, URLs, places, and even apps.”

      The Advantages of Custom Affinity Audience Targeting
      • An audience based on specific URLs
      • Users that visit your competitors’ websites
      • Consumers that use specific keywords and search terms
      • Consumers who use specific apps

      Audiences are built around interests determined by browsing behavior. Advertisers can drill down into broad interest areas such as banking and finance and food and food to select audiences

      Final Words

      These are just some of the strategies that you can implement in your Google AdWords strategy to bring in additional traffic to your company's website. Don't forget to review and optimize your campaign benefit data. Like the search, the display "set it and forget it." To ensure that a campaign is successful, keep working at it. Hopefully, you will be able to use this information to help increase your knowledge about the pay-per-click world. Know any interesting ways to use GDN to reach customers by leaving a comment below Or you can contact us on Hire digital Expert

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