According to a study, almost all social media marketers (96%), which is published on Facebook and country the option to improve the company's efficiency. You are logged in to Facebook. The billions of people of the ads on their platform each month. People spend nearly one hour each day. And Facebook continues its development.
The Facebook announcements are based on your position, person and profile. Many of these options are not available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions your ad will receive.
What Exactly Is A Facebook Ad?
Every advertiser is different. Therefore, it is important to understand your advertising goal - the goal you want to achieve with a specific advertising campaign . Marketers and businesses need to make sure they show the right person the right thing at the right time. Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website.
Let's take a look at five simple tips for advertising on Facebook that will help you make the most of your investment.
THE AUDIENCE - With a public resembling Lookalike, you can find more people on Facebook who share common features with optimizations that have worked for you in the past. You can adjust the size of the list of similarities that Facebook returns to you. 2.4 million is currently the smallest size. If you increase this number to 24 million, you can access a vast network of potential users. However, the more you grow, the less the new audience will look like your original list. Finding a balance between scope and adequacy is your job.
An audience resembling a look-alike has enormous potential to generate tastes for a user population that you do not yet have access to.
RETURN - This feature allows advertisers to resell certain products to users they previously viewed or placed in their shopping cart. The theme and copy of your ads will change dynamically based on the products your visitors viewed.
USER TARGETING - One of the key benefits of Facebook PPC is the ability to have very advanced targeting. The more your settings are targeted, the better the traffic on your website and the lower the cost of acquiring leads. You can target Facebook based on a number of different settings:
GET THE RIGHT LANDING PAGE - Anyone who clicks on your ad wants to see a relevant offer that adds value. And you only have a few seconds to prove to them that you are good business. How are you doing this?
IMAGE COUNT - Facebook ads are different from those you find on the Internet or other social media sites. When you post an ad on Facebook, you must not only use the appropriate copy, but also a photo that distinguishes your ad. Using a bad image can disable your potential audience or even prevent them from getting noticed.
You can target your ads on Facebook in different ways:
Custom Audiences - Enables you to engage existing or potential customers
Location - Allows you to target by location (city, state, country).
Gender- Allows you to target by sex (male or female).
Interests - Allows you to target interests (such as fitness, sports, fashion, literature)
Facebook has two tools that you can use to create your ads - Ads Manager and Power Editor. Ads Manager will work for pretty much anyone, but Power Editor is the best choice for those who intend to run and manage lots of campaigns.
Facebook Ads Manager
Ads Manager is the basic Facebook tool for creating and optimizing campaigns on this social network. Lately, it is going through significant changes and its functionality is beginning to resemble another Facebook tool – Power Editor. The majority of advertisers still uses Ads Manager as the main ad managing tool, whereas, these concerns particularly the advertisers new to the advertising on Facebook.
Power Editor is an advanced Facebook ad management tool. Compared to the ad manager, Facebook Power Editor is a free plug-in that allows you to bulk edit your ads and many other useful things that you can not use in the ad manager. It's optimized for Chrome. Avoid using it in other browsers.
One of the most powerful ways on Facebook is to reach the fans' friends. Rather than targeting anonymous users with a traditional ad, you'll probably get a much better response from someone who is at a more distant degree and sees their friend interacting with your brand via a sponsored story.
Now that you know who your audience is, you need to decide which value proposition to process in order to set expectations and generate qualified traffic for your landing page.