How Much Does Google Ads Cost? Google AdWords Budget

Grow-your-business, facebook-ads

Set a perfect google Adwords budget that works for you. know how much Google Google Ads can cost for your business, and how much you should spend on Google Ads | Google AdWords Budget

Google Ads are one of the best ways to promoting your business. With the help of AdWords, you can reach one of the world’s largest audiences, as long as you have the budget

According to Google, the average advertiser on their platform makes two dollars for every dollar they spend. and According to WordStream, the average click-through rate across all industries on Google Ads is 1.91%.

How Much Does Google Ads Cost?

The cost of Google ads depends on your industry, keywords can be extremely cheap or extremely expensive. Google advertising costs (formerly known as Google AdWords) depend on many factors. A click on one of your ads can cost anywhere from a few cents to several dollars, depending on your multiple ads.

You can spend $ 50 per month or $ 10,000 or more. How much you spend depends on your sales goals, how much geographic area you are targeting, search volume, and industry competitiveness.

The main two factors are as follows:

Competitiveness- The more people that want to display their ads against specific search terms, the more expensive those ads will become.

Where you want to display your ads- Showing your ads in Google search results tends to be more expensive than through their Display Network.

The good news is that you can optimize your campaigns and choose how much your daily expenses will be. The bad news is that you can't just guess. Spending too little on Google ads may not mean that you won't get results when you need to be. Spending too much may mean that it would be better to waste resources that would be allocated for SEO and

content marketing . Unfortunately, if there was a simple answer, you are not reading it now. You’ll need to examine several different factors to arrive at a number that makes sense for you.

When you are just starting out, you want to include your costs, because you do not know what work is going to happen.

The latter is how much you should expect to spend on advertisements every time you get a conversion, and the average varies greatly depending on your industry.

Google Ads across industry

There is stiff competition from some industries in AdWords. For example, the legal, insurance, and drug rehab industries pay a steady price for their advertisements on relevant searches. According to their CPC price start with some of the most expensive areas:

  • Insurance: $54.91
  • Loans: $44.28
  • Attorney: $47.07
  • Credit: $36.06
  • Hosting: $31.91

These fields are so expensive because they all have the potential for amazing ROI, such as landing clients with recurring payments.

Depending on your industry, you can take an average click-through rate and calculate how many months you will get based on the keywords you choose. For example, if you have a keyword and the volume is 1,000 searches per month, you can expect to get 19 clicks per month at an average CTR of 1.91%.

There are two bidding strategies you can use in Google ads:

Manual CPC Bidding

Manual CPC bidding gives you more control over your bidding strategy. But, more control means spending more time monitoring costs and adjusting yourself. If specific campaigns are more profitable than others, you can quickly adjust the budget to add money or withdraw from other campaigns.


Automatic or Smart Bidding This

smart bidding strategy focuses on brand awareness and helps you reach more and more people. Google has the right to increase or decrease your bid amount based on the likelihood of increasing sales. The bids will try to be average in your maximum cost per click set.


If you want to see which bidding strategy is the best fit for your marketing goals, set up a consultation call with us and we’ll be glad to point you in the right direction.

Reduce Your Cost

Depending on your industry, products and targeted location, the difficulty level of achieving lower CPC might vary, but here are some general tips that, if applied properly, should help you:

keyword choice

If you want to control the best place to put your money then your keyword choice is important. When it comes to increasing PPC advertising ideas and lowering CPC, you cannot ignore

long-tailed keywords . You already know that long-tail keywords generate up to 80% organic traffic.


If you are advertising for a pet store, do not target "pets". Be more specific, and you’ll get more relevant traffic. There are thousands of reasons why someone would search “pets.” They could be looking for suggestions for a new one, how to take care of one, etc.

Improve quality score to reduce costs

Your Quality Score is influenced by the click-through rate (CTR) , the relevance of the keywords in their ad group, the relevance of your ad copy, the quality and relevance of your landing page, and your historical account performance.

quality-score, florida

Your cost per click (CPC) is determined by the following formula: The advertiser's ad rank below you, divided by your Quality Score, plus 1 percent. By optimizing your Quality Score, you can greatly improve your campaign’s performance, and reduce your Cost-Per-Click at the same time, as QS is directly proportional to CPCs.

Implement A/B Testing

One way to determine the effectiveness of ad copy is segmentation A / B testing. A / B testing refers to comparing two different ads in ad groups with different ad copy and determining who performs better. To test your ads can be as low as a test budget. However, it should not be so low that it takes you a long time to assess the performance.


One factor to consider when setting a test budget is the average cost per click you are aiming for. For example, if the average CPC for your keyword is £ 1.30, then the monthly budget of £ 600 would be around 462 clicks.

You can write two ads with different ad copy directed to the same landing page. Over time, you will be able to identify which version is driving the highest click-through-rate and conversion rate. AdWords offers several options for optimization

Use remarketing and segmented lists

Google AdWords can send you targeted traffic, leads and sales quickly without worrying about Quality Score. But, don't take my word for it.


For most websites and landing pages, about 2% of visitors convert on their first visit. Retargeting (also known as remarketing) can help you re-engage these visitors who have bounced and never returned but may be interested.

Review Ad Copy

Make sure that you are constantly testing new messages against your current best performing ads. Small changes to ad copy and your call-to-action can help give website visitors better qualifications. You might wonder how action words, such as contact us, book online and get a quote, can increase conversion rates and ultimately lower your cost-per-conversion.


Your ad copy can be the difference between a click on your ad and a click on your competitor’s ad. It’s important that your ad copy matches the searcher’s intent, is aligned with your target keywords

Ad scheduling

Showing your ads 24/7 can be costly for any business and will reduce your ROI. The ad scheduling system is based on the specific time zone of your Google advertising account. The time zone is something that you set when you initially created your account and can only be changed once. If you see that you have spent $ 1000 in the morning at 3 o'clock. Without conversion, you should create an ad schedule in the campaign settings to exclude that hour. Depending on your industry, certain times of day and days of the week are a lot more profitable than others. Capitalize on this and your cost per click will thank you by reducing it.


Use a More Realistic Budget

The most successful advertisers have not capped their budgets. They know that effective advertising is one of the best investments you can possibly make in your business. The frugal budget theory according to Forgo. If you put $ 10 in Google Machine, expect a fast exit of cash. The only thing you get in the end is a $ 10 waste that could have been put to better use. It is better to use a more realistic budget for one thing.


for example, If you’re investing $1 into Google Ads and getting $1.25 or $2 or $3 or $5 in return, why would you want to put a cap on that?

In Conclusion

The above-mentioned points are some suggestions to reduce your cost of google-adwords. Other ways to reduce cost are conversion tracking, such as extensions, adjusting bids by location, device, time of day, and time.

Click here to request a quote. If you're just getting started with Google Ads, we'll send you a quote to get your campaign up and running. And if you’re already advertising in Google, we’ll give you a quote to manage your campaigns

Related post


Advanced Facebook Retargeting: How to Up Your Ads ?


5 Tips to Improve the Performance of Your PPC Campaigns

Ad-cost, unitedstates

How to Lower Your Facebook Ad Costs: Top Tips

B2B-facebook-ads, unitedstates

Best 4 ways to Improve Your B2B Facebook Ads

collaborative-ads, unitedstates

How To Get Started With Facebook Collaborative Ads

automated-ads, unitedstates

Facebook Automated Ads: How Do They Work

automated-ads, unitedstates

Facebook Custom Audiences: The Beginner's Guide

facebook-advertisement, unitedstates

7 Proven Facebook Advertising Tips for Better ROI

Video-ads, Newyork

7 Essential Strategy for a Facebook Video Advertising

facebook-advertisement, Unitedstates

Our Most Powerful Strategies For Advertising On Facebook.

facebook-ads, tricks

"Why Aren't My Facebook Ads Working?" How to Fix .

About Author
Madhuranjan Kumar

Madhuranjan Kumar
Whether you’re a current or future business superstar, I can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with guaranteed massive results both short-term and long-term.

Populer Post
Lowering Facebook Ad Cost
Lowering Facebook Ad Cost

Improve ROI by Lowering Facebook Ad Cost

Lower Your Facebook Ad CPM
Lower Your Facebook Ad CPM

Ultimate Guide to Lower Your Facebook Ad CPM | Cost Per Impression

Facebook Business Manager
Facebook Business Manager

Set Up Facebook Business Manager | Facebook Ads

increase Click-Through Rates
Increase Click-Through Rates

How to Increase Click-Through Rates on Facebook Ads.

Facebook ad copy
Get maximum lead conversion

Write facebook ad copy to get maximum lead conversion

Facebook Carousel Ads
Facebook Carousel Ads

The Effective Guide to Facebook Carousel Ads

Facebook ads, techniques
Facebook Ad Techniques

9 Facebook Ad Techniques That Deliver Results

Facebook ads, Good conversion rate
Good conversion rate

Good conversion rate on Facebook | how to Improve it

Facebook Ads, optimize facebook ads
Good CTR and How to Increase It

What Is Good CTR and How to Increase It | Facebook Ads

Facebook Ads, Improve ad performance
Improve advertisement performance

Improve ad performance with interest targeting

Facebook Advertising Tools
Facebook Advertising Tools

Top 11 Facebook Advertising Tools to Optimize Your Ad

5-Best-AI-Tools, facebook ads
5 Best AI Tools

5 Best AI Tools to Automate Your Facebook Ads

Facebook Ads Funnel
Creating a Facebook Ads Funnel

5 Step Guide to Creating a Facebook Ads Funnel for 2019

Shopify Sales, Facebook Ads
Steps to Get Shopify Sales

6 Steps to Get Shopify Sales Using Facebook Ads

facebook pixel, improve performance
What is a Facebook Pixel

What is a Facebook Pixel | Improve Facebook Ad Performance

Mistakes, facebook ads
3 Mistakes to Avoid

3 Mistakes to Avoid When Advertising on Facebook

Facebook Ad Hacks, ad campaign
Ad Hacks for Winning Campaigns

Ultimate Facebook Ad Hacks for Winning Campaigns

Brand Awareness, facebook ads
Ultimate Guide to Brand Awareness

Ultimate Guide to Brand Awareness with facebook ads

Creating Facebook Video Ads
Creating Facebook Video Ads

5 Tips To Avoid When Creating Facebook Video Ads

 Facebook ads, best tips
Scaling Beyond your Facebook ads

Secrets Revealed: Top 7 Tips for Scaling Beyond your Facebook ads

facebook Ad Bidding
Facebook Ad Bidding Strategies

Facebook Ad Bidding Strategies Lower Your Ad Cost

Why Facebook Ads Not Working
Earn Money from Facebook Ads

How Can I Earn Money from Facebook Ads

 Effective Facebook Ad Copy
Create an Effective Facebook Ad Copy

Top 4 tips to Create an Effective Facebook Ad Copy

Facebook Power Editor
The Facebook Power Editor

Scale Your Ad Campaigns with the Facebook Power Editor

Set Up Ad Campaign
Set Up Ad Campaign

How to Set Up an Effective Facebook Ad Campaign

lower your facebook ads cost
Facebook Ad Costs

Ways to Lower Your Facebook Ad Costs

Facebook marketing small business
Facebook Marketing for small Businesses

How to Use Facebook Marketing for small Businesses

Earning Money Online
Ad Targeting Strategies

Advanced Facebook Ad Targeting Strategies That Works

split rest facebook ads
Split Testing

Use the Facebook Split Testing Feature for Ads

facebook ads retargeting-campaign
Advertising Costs

What are CPM, CPC, and CPA? Facebook Ads Costs

Facebook Video Advertising
Facebook Video Advertising

7 Essential Strategy for a Facebook Video Advertising

Earning Money Online
Earn Money Online

Make money from Unique Content and Google AdSense.

Local Business Marketing
Boost Local Sales

Win your local search audience with Rich Snippet on Google Search.

facebook ads reduce-cost cpa

5 Strategies to Reduce your Cost per Acquisition

facebook ads reduce-cost cpa
Cost Per Click

7 Ways to Lower Your Ad Costs | Cost Per Click

facebook ads generate-leads
Generating Leads

How to Generate Leads with Facebook Advertising

facebook ads power-editor

How to Use Facebook Power Editor: A Complete Guide

facebook ads learn tricks
Ad setup | full guide

How to learn facebook ads | full guide

facebook ads learn tricks

7 Proven Facebook Advertising Tips for Better ROI

Earning Money Online

5 Step To Create A Lookalike Audience On Facebook

Top Result
Learn Social Media

Social media is a foundation of communication for modern society.

Top Guidelines
SEO Audit in 2018

The ultimate goal for the SEO audit is to find the current technical optimisation level.

Top Guidelines
Write the Best Facebook Ad Ever

we provide best practice to write a perfect facebook ad copy

On-Page SEO

Digital Expert

Promote Your Business

Hire Now