The reach of your Facebook page and adverts depends a lot on the audience you are targeting. Make sure to refine your Facebook audience to reach the right audience without wasting your ad spend amount. For all those who wish to improve their Facebook ad targeting here is all you need to know.
The very first thing is Getting to know who your customers are. Facebook has 2.39 billion+ daily active Facebook users, so it’s absolutely critical that you target only those who are potentially interested in your product. Make sure to refine your Facebook audience to reach the right audience without wasting your ad spend amount Any audiences that are not likely to convert for you is a waste of your advertising money.
Facebook ads provide dozen of different ad formats and thousands of possible ad targeting parameters
Custom Audience
Before moving on, you’ll need to accept the Custom Audience terms of service. Essentially, you must acknowledge that you have permission from the people on your list to use and share their data. Once you’ve read and understood the terms, click I Accept.
Saved Audiences are the audiences that you can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both in the campaign setup phase or in the Audience Manager
Run Your Adverts On A Certain Time
If your audience is active online at the end of night or week, at times you can target .them to run these ads as part of the time, when you choose a lifetime budget in the ad set area.
For example, if you find your audience will click on a campaign at any point during the night but are most likely to convert during morning hours, it makes sense to run campaigns only during those hours. Your ad appears in the time zone of your audience. If you understand how people are answered at all time zones Yes, make a separate campaign for every time zone. Your ad appears in your audience's time zone. If you want to understand how people are responding in each time zone, create a separate campaign for each time zone.
Facebook Lookalike Audience
A Lookalike Audience allows you to access new people that are likely to be interested in your business. because they're similar to your best existing customers.
Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page. When you create a lookalike audience of a custom audience, Facebook finds users who have similar attributes to the people who are in that base custom audience.
Interest-based targeting
Interest targeting usually means that you’re targeting large audiences. So before you set up interest targeting, evaluate the size of your target group. Then consider combining an interest with at least one other targeting method. Your goal is to understand your customers. Where people spend money, they tell you about their priorities in their lives.
When you target your existing customers, one of the best targeting methods. on Facebook is that "Interest-based Goals" - is a type of target where you show your Facebook ads to people interested in specific subjects.
Demographics-based targeting
Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you’ll need to zero-in on your audience.
As you click on the Demographics tab, you’ll get plenty of targeting topics to refine your audience based on many options. Facebook ads provide us targeting options include age, location, gender, job title and much more. The options are almost limitless. For real.
Language – Choose the language your target audience speaks.
Age – If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are
Location: You can target users by state, locality, zip code, country, etc. You can get more specific too, like targeting them where they work vs. where they live.
Targeting life events
Facebook has a life event feature in which users create a special post declaring the life event and details like the date, description, and even photos. With life event targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married.
There is a unique opportunity to advertise businesses at the right time to advertising money. target business events. Time is a half war for many businesses, and the event of life ensures that your ad shows a perfect time. Eventually based products and services, event-based promotional businesses are a great fit to target life events as they reach your audience when they are most of your products or services. Requires
Use Facebook Audience Insights to educate yourself on the characteristics of your most valuable customer segments. By doing this, you can better cater to the needs of existing customers and scale your business by targeting. new potential customers with similar characteristics.
