Facebook Ad Mistakes and How to Avoid Them

facebook ads, five mistakes

Here are five Facebook ad mistakes that you need to avoid We are going to let you know how to use these tips to avoid making the same Facebook ad mistakes.

Facebook advertising is one of the most popular paid media available today, as 93% of social marketers use it because of its ease of use and variety of options.

Advertising on Facebook is getting harder. The team continues to modify existing functions and launch new ones, apparently, every second week.

Here are some of the most common Facebook advertising mistakes that many companies make, and a few tips to help you avoid them:

The reality is that many people lose a lot of money with Facebook ads because they don’t know how to use them correctly. In other words, they make a lot of costly mistakes.

Having a wide, unidentified audience

This is a common mistake in all marketing platforms. It would be nice to say that everyone is a potential consumer, but you pay for advertising to reach a certain audience. Use this money wisely for the target group.

facebook audience,potential reach,facebooks ads

Having too wide or too large an audience, you are likely to spend your advertising budget on the wrong people; too narrow or too small an audience, you are also likely to miss many potential customers.

To avoid this mistake, know your audience. Think up the person of the buyer and be as detailed as possible. When you target your Facebook ads, look back at your customer, and choose the interests, demographics, and behaviors that suit him, you need to follow these tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in the place of your customers and determine their interests
  • Rotate your target groups. For example, target audience 1 this week, then audience 2 next week and so on.
  • Exclude countries that your suppliers do not ship to
  • Choose and configure the same language as the language of your website

This will allow you to narrow your audience and reach people who are interested in your products.

Facebook Exclusion Targeting

Imagine that we are launching a Facebook campaign to increase traffic. Advertising campaigns will show ads for those of your audience who can click on it - as a rule, these are the users of the audience who clicked before but did not convert. There is nothing worse than spending your advertising budget on Facebook for people who already know about your product or have seen your ad again and again.

Similar exclusion tactics can help you save money by avoiding clicks from customers who have already made a purchase. This means that excluding people allows more of your money to reach potential customers and turn into lifelong customers.

facebook audience,pixel
  • Exclude people who have visited certain landing pages. To create a Facebook user audience that brings together people who have already visited your site, be sure to create and implement a Facebook pixel on your site.
  • Exclude people who already like your Facebook page. If you are trying to expand your brand reach and attract a new audience to your site, exclude your existing Facebook subscribers.
  • Although excluding the audience is very useful when advertising on Facebook, you should be aware of the observance of the updated non-discrimination policy on Facebook advertising!

    low-quality Facebook ads Image

    Facebook ads are always visual. This means that users initially look at the pictures and only after that start to read the message. That is why you should take care of the images you use.

    As for creating eye-catching images, experiment with innovative Facebook features such as Facebook 360 and canvas ads. They can help you deliver rich and attractive.

    facebook canvas,facebooks audience

    You may not have reached your audience because the ad image has too much text. Facebook prefers promotional images with little or no text. Facebook had an automated “20% rule” that stated that you were not allowed to have text covered 20% + of the advertising image.

    images,facebooks audience,content

    Advertising images that do not attract attention may be guilty of one of the following errors:

    • The photograph shown resembles an amateur photograph posted in the news feed
    • The ad does not use bright colors, which can reduce its visibility.
    • Uses images that are excessively cropped or require people to click the ad to view the full image.
    • Advertising image contains confusing elements and does not match the sentence

    Even a couple of ads that are considered substandard can limit all your advertising on Facebook, which will lead to less audience coverage and higher costs.

    Focus on delivering high-quality content and eye-catching visuals. Do not rely too much on stock photos; Professional photography is best suited for business, as it is more individual and unique to your brand and is a reflection of your company as a whole.

    Not having a clear, Objective

    The first mistake I see is that people using ads on Facebook are selling too fast. They create advertising that pushes a cold audience right on the sales page to immediately sell something. With so many different options, how can you be sure you have chosen the right one?

    facebook hell,object option

    Facebook makes it easy for you to select a goal right in the Facebook advertising interface. Choose from a variety of options in three categories - awareness, consideration, and transformation

    If you plan to make any paid advertising on Facebook, the first step, as a rule, should be to determine the purpose of your advertising for the campaign that you are launching. This should be documented in the comprehensive marketing campaign strategy you are developing and will help you ensure that your marketing and promotional efforts are not working uselessly.

    Determining the final goal of the ad will help you decide which ad target you need. Choosing the wrong goal will not only send you the wrong way in the Ad Manager, but it will ultimately lead to the fact that you spend money on something that you really do not need.

    Do not forget to check!

    There is no one universal answer to the question of optimizing your advertising campaigns on Facebook. The best strategy for your ad campaigns will depend on your products, website, customer life cycle, goals, and intended user interactions.

    We conducted a split test for the transport company at an early stage to determine which first-touch messaging best fits their basic demographic situation.

    facebook , split testing

    Testing the various messages in your ad copy, as well as the creative in several ads, allows you to determine what works best with targeting your audience and provides the best results for your business.

    Here are some of the main reasons Facebook split tests fail to produce meaningful results:

    • Attempt to check everything at once
    • Completing Tests Too Fast + Using Too Low Test Budget
    • Incorrect test setup - you need to give each option equal opportunities to get results.
    • Testing elements with small dispersion - changing one line or a word in an ad will not lead to significant results of a split test
    • Split testing can be applied to almost everything that you can think of: emails, landing pages, blog headlines and, of course, advertising on Facebook. A good split test can lead to a significant increase in profitability, even 10 times!

      Ads requesting likes, comments, or posts from users are considered spam content. Facebook also has certain rules about likes and comments in competitive promotions.

      Remember that these types of ads that crack the Facebook interaction algorithm are not only poor in nature, but can also distort your data.

      To avoid these simple mistakes, before starting the next campaign, take a step back and make sure you have the right strategy with realistic expectations of the desired results. Make sure your pixel and conversion tracking are set correctly and that you have created more than one ad in your campaign.


      Mistakes are not a bad thing. The best way to grow is to learn and learn from them. Fortunately for you, we have made mistakes for you and are going to help you avoid them altogether. What mistakes in advertising on Facebook have you made and what have you learned? Comment and let us know!

      We recommend that if you campaign on Facebook, be honest and honest with your products and services. Do not overwhelm or entice users to click on ads with inflated headlines or copy.

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Madhuranjan Kumar

Madhuranjan Kumar
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