A buyer persona is a detailed profile of your ideal customer. How To Use Facebook To Research Buyer Personas. Best Practices to successful Facebook Advertising..
Buyers are the heart of your inbound marketing strategy. Simply put, they are a semi-fictional representation of an ideal customer, based on real data and some educated speculation about demographics, behaviors, motivations, and goals. This makes Facebook ads an easy way for marketers to make their advertising more efficient and to make them easier to show customers that their ads are actually reaching and converting to their target audience.
The Facebook Advertising Platform allows you to target your audience using key identifiers based on actions that occur every day. It is no surprise that consumers are more likely to trust recommendations from people they know or even according to customer reviews, as opposed to advertising:
Creating a buyer personality for your business will help identify the ideal type of customer so that you can produce effective content to sell your products, rather than making blind blog posts and videos that someone will buy from you.
With Buyer Personality you can create posts that target only a few buyer personas at once, ensuring that all content viewed by each buyer persona is 100% relevant to them. This will not only boost your conversion rate but decrease unlikes and complaints from users not interested in certain types of content.
There is no limit to the number of customers you can have. A large business like Amazon can have hundreds, even thousands of customer individuals, while a bootstrap SaaS product may require just a couple.
Give your buyer persona a name, a job title, a house, and other defining characteristics. You want your personality to look like a real person rather than being very specific and excluding those characteristics that should be considered part of this client group.
Once you create your buyer person on Facebook ads, it is easy to use Facebook ads, only targeting that person almost 100%.
Remember: a feature is what your product is or does. One benefit is how your product or service makes your customer's life easier or better.
Create Your Own Person
Once you identify key data related to your customer, you can start creating a profile to organize all the information in one place.
Depending on the industry and the type of business you have, there is a need to create a unique buyer personality to profile your customer's essential details for ease of use. You can create your buyer personality from scratch or you can use a buyer persona template to get an idea of how to create one.
Keyword research is an effective tool for generating data, allowing brands to discover exactly what customers are searching for in relation to their product or website.
Buyer Personas on Facebook ads
These factors can be applied in a range of Facebook identifiers to help establish a Buyer Personas on Facebook ads.
- Age
- Income
- Hobbies
- Location
- Common objections
- Goals and motivations
- Marital status or life stage
- Employment history or industry
Here is a step-by-step guide on how you can set up a Facebook ad campaign based on your Buyer Personas.
Go to your Ads Manager on Facebook and click on “Create” to start a new campaign
I used a catalog sale because the campaign was promoting certain items that were sold outside and all of my products were part of a collection and had a similar target audience.
Once I have selected the catalog for the products and added the campaign name, I can click "Continue" and proceed to the next step.
What is the Purpose of a Buyer Persona
A buyer persona is a tool that helps segment and defines your audience, focus your sales and marketing efforts, direct product development, build strong marketing campaigns, and build connections and trust with your target audience. Builds Customer individuals will help increase customer retention and customer acquisition. Individuals enable you to improve your products and services based on the needs of your top customers. It will also help you create social media posts and content that appeals to your customers - taking them to the next point on the customer journey you map.
Content that speaks directly to your top customers - you are likely to attract more customers with a similar mindset.
Depending on the industry and the type of business you have, you will need to create a unique buyer personality to outline your customer's essential details for ease of use.
You can create your buyer personality from scratch or you can use a buyer persona template to get an idea of how to create one. There are even online tools such as Xtensio's free user personality builder that allows you to quickly create a buyer personality profile.
In Conclusion
Now that you've created your beautifully informed customer person using Facebook Audience Insights , it's time to turn your attention to them and focus on improving customer retention and acquisition.
Defining your target audience, building buyer personas, then using that information to build highly targeted and customized ads for your ideal customer is the best way to leverage the many options available to you within Facebook ads.
