Grow your Business with Facebook Ads | 7 ideas

Grow-your-business, facebook-ads

Facebook Ads to Grow Your Business, Create an Effective Facebook Ad Retargeting Funnel, What are Retargeting, List-based retargeting strategies. here are some best strategies which will help you to grow your business

Facebook ads can work for any type of business: whether you’re a one-man-band or a household name. Running a small business requires entrepreneurs to learn constantly. You need to learn about your customers, learn new content strategies and even learn how to deal with your own experience as an entrepreneur.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Facebook estimates that it is home to more than 30 million active small-business pages .

Digital marketing spend now accounts for an impressive 51% of total advertising spend in the US and in a recent survey, 78% of American consumers say they’ve discovered products on Facebook. To succeed in your marketing efforts, you need to focus your time, strategy, and budget into the areas that have the most significant impact and audience.

Start a conversation

“The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something, but no one responds, then Facebook won’t show it to anyone. They’re trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It’s going to get more difficult, as Facebook announced they’re going to be changing their algorithm . They’ll now favor content from friends over companies and other pages.

facebook-ad, conversation,

Millions of businesses use Messenger to communicate with customers, promote new products and provide customer service. In fact, every month, 2 billion messages are sent between people and businesses on Messenger. And one of the most effective ways to get people to message your business is using click-to-Messenger ads. We put together a list of tips to help you create the most successful click-to-Messenger ad campaigns and start conversations with more people. Facebook Messenger Ads are a perfect balance between ads and real sales conversations.

They’re designed as a one-click method to start a conversation with your potential customers or clients, which is much faster than directing someone to the chat feature or contact details on your website.

when you can’t simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you’re going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.


Choose the correct objective in the Facebook Ad Manager to take advantage of one of the most powerful ad distribution channels in the world. “Advertising on Facebook can be lucrative, but it will require an investment in both time and money, and there will be a learning curve. Know exactly what you are trying to accomplish: sales, leads, or both? Avoid “dopey” metrics like likes, follows, or impressions. Use Facebook pixel and/or Facebook lead ads so you can track and measure results. As a small business owner who advertises on Facebook myself, I measure the ad spend vs. sales or leads generated to determine if it’s worth it or not—so should you.”

The campaign objective tells Facebook what’s the ultimate goal of your advertising campaign, and helps its algorithms optimize your ad delivery for best results. Your Facebook advertising goals could be:

  • Driving more sales
  • New leads
  • Increased brand awareness
  • New people in the sales funnel
  • Higher customer engagement

Your goal should have a direct impact on your company’s growth and success.

As you can see, there are plenty of Facebook campaign objectives.


It is essential for businesses to use social media platforms to connect with their audience, however, if you don’t set up your goals right and half-heartedly commit to using Facebook Ads, your efforts aren’t going to give you any results.

So whenever you decide you’re going to spend some money promoting any piece of content, you need to take a few steps back and ask yourself what the end goal is. Are you trying to boost a blog you wrote, why? You want people to see the blog, but what are they supposed to do when they look at it?


if you’re a small business owner or marketer, you need to find smart ways to improve your company’s visual marketing without breaking your budget.

“Attention spans are short so be sure to add photos and videos to your social content. It will boost engagement and is perfect for businesses with products to show off. If you have a service-based business, consider a photo with words or a photo that complements your text. And don’t overlook visually-oriented platforms like Instagram and Pinterest.”

A well-designed infographic or engaging video can increase “dwell time,” the time a visitor reaches your site from a search engine until the time they return to the search engine, which is an important ranking factor.


Entertaining the target audience with appealing images can increase your brand reach and can aid you in building a vast customer pool. For the people doubting the potential of this fabulous platform, visuals (images) are processed 60k times faster than an ordinary text message inside the human brain!

Thinking like a consumer can provide you a different sets of ideas and thoughts that could add innovation to the visual campaigns by which you want to create a brand presence facebook .

Know your customers.

Your customers are the determinants of your success. Ensure that your customer service quality is undisturbed while you scale your business. It helps to put yourself in your customers' shoes and consider how actions in your business scaling plan would affect you if it were a business you patronize.

Who you think you should target on Facebook vs. who is actually engaging with your ads might be vastly different. Your ideal audience on Facebook might look different than the people who interact with your business in other ways. When setting up targeting, “starting broad is sometimes the best way to figure out who this audience is, open it up and see who might engage with your ad and then narrow it down from there,


Either way, whether you're looking to connect with existing customers or new ones, pin-pointing the people you want to reach will help you create a more tailored experience and drive the results you care most about.

Remarketing within Facebook means that someone interacts with your brand and they’re tagged with a code to track them. While they’re scrolling through their Facebook feed, your ad pops up to remind them what they’re missing out on.

You have the advantage of knowing how they’ve already interacted with your brand, and in what part of the sales funnel they lie.

Give the video a try

Anyone who actively uses Facebook will have noticed the recent move from traditional static ads to video content. If your product or service lends itself to video advertising, Facebook could be the ideal place to promote your business, because videos are easy to consume and share, they’re a great way to quickly expand awareness of your brand


There are a number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost

Facebook themselves suggest some helpful hints for creating effective videos in the right format and you should keep in mind the following parameters:

  • Video ratio is 9:16 to 16:9
  • Video file size cannot be more than 4GB
  • Videos can be as long as 240 minutes
  • Captions are recommended but entirely optional
  • Sound is also recommended but entirely optional
  • 125 characters of text is allowed

Keep reading to learn Essential Strategy for a Facebook Video Advertising to easily and affordably create video content for your small business using Facebook video ads to increase engagement, visibility, and sales. Are you ready to create your brief and attention-grabbing Facebook Video Ad? If you make this campaign really effective, it will help you build brand awareness and boost the popularity of your business.

Make Your Facebook Ads Mobile Friendly

Facebook is one of the most powerful marketing platforms available. Not only do they have 1.09 billion users each day, they have 989 mobile users each day. Yearly, there are 1.51 billion active mobile Facebook users.

mobile-friendly-ad, facebook-marketing

It’s important to remember that digital consumers spend nearly 2.5 hours on social networks every day, and a reported 69% of U.S. adults use at least one social media site. With this data in hand, small business advertisers need to ensure that the ads they put into this space are mobile-optimized and mobile-friendly. create mobile-friendly cover photos as well as advertisements. Also, use the “20% text Facebook Ad Checker” in order to take advantage of paying to boosts posts which cant include more than 20% text.

To give a little background of why making your facebook business page mobile friendly is so important to take a look at these statistics
  • Over 6.8 billion people use mobile phones – roughly 87% of the world’s population
  • 80% of Internet users own a smartphone
  • More than 50% of the searches being done are happening on mobile devices
  • 67% of consumers are willing to buy a product or use a service on a mobile-friendly site
  • 86% of consumers use mobile devices to plan their shopping trips

If you’re not sure whether mobile or desktop Facebook ads perform best for your brand, test what works best for your business and do an A/B test so you can compare results. You don’t want to throw money at something that doesn’t perform.

Create Carousel Ads

Carousel Ads allow you to display multiple products (or multiple parts of the same product) in one single, swipe-able ad. They display up to 10 images or videos, with 10 different calls to actions in one advert, and can link to different landing pages from each panel.

carosel-facebook-ad, facebook-marketing

For promotions, carousel ads allow businesses to showcase details of a specific product, a collection of complementary products, or a selection of gift ideas. In fact, Facebook themselves claim that these types of ads drive a 30% to 50% lower cost-per-conversion and a 20% to 30% cost-per-click versus single image ads

Facebook has set specs for your ads too. You can find more information about ad size recommendations on Facebook’s site.


Your audience will see dozens of posts in their Facebook newsfeed. From advertisements to posts from family and friends, to posts from business pages, news feeds are saturated with content. If you want your audience to see your carousel ad, you must make an eye-catching first image.

Facebook guidelines dictate that carousel ad:
  • Must feature pictures no larger than 600 x 600 px
  • Cannot include more than 90 characters of text
  • Cannot contain more than 40 characters of headlines

They’re available for most Facebook Ad objectives and are effective on both desktop and mobile.

Even if your customers just click through your carousel to see more of your photos, they’re still interacting with your brand and improving their knowledge of your products and services. Carousel ads can appear in the mobile and desktop News Feeds on Facebook and Instagram. They can be created from a page, event, the Ads Manager, or the Ads API.


If you’re going to use Facebook ads, you need to choose the right objective for the goal you’re trying to accomplish. “Let’s say you want to focus on lead generation for your SMB. The first step would be to evaluate your customer journey, and if direct lead generation from this platform aligns with user behavior. Remember to start small. Then build on your budget and strategy as you learn and adjust to what is working for your business.

As your business grows, you can increase your advertising spend or hire someone full-time to manage it for you.

these basic steps can help you make sure your business continues to thrive as you grow. By implementing these strategies, you can reduce inefficiencies and increase your chances of scaling up your business successfully.

Related post


Advanced Facebook Retargeting: How to Up Your Ads ?


5 Tips to Improve the Performance of Your PPC Campaigns

Ad-cost, unitedstates

How to Lower Your Facebook Ad Costs: Top Tips

B2B-facebook-ads, unitedstates

Best 4 ways to Improve Your B2B Facebook Ads

collaborative-ads, unitedstates

How To Get Started With Facebook Collaborative Ads

automated-ads, unitedstates

Facebook Automated Ads: How Do They Work

automated-ads, unitedstates

Facebook Custom Audiences: The Beginner's Guide

facebook-advertisement, unitedstates

7 Proven Facebook Advertising Tips for Better ROI

Video-ads, Newyork

7 Essential Strategy for a Facebook Video Advertising

facebook-advertisement, Unitedstates

Our Most Powerful Strategies For Advertising On Facebook.

facebook-ads, tricks

"Why Aren't My Facebook Ads Working?" How to Fix .

About Author
Madhuranjan Kumar

Madhuranjan Kumar
Whether you’re a current or future business superstar, I can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with guaranteed massive results both short-term and long-term.

Populer Post
Facebook marketing small business
Audience Insights For Better Targeting

Use Facebook Audience Insights For Better Targeting

Campaign Budget Optimization
Campaign Budget Optimization

Spend Money with Facebook Ads | Campaign Budget Optimization

Why Facebook Ads Not Working
Facebook Ads Not Working

Why Facebook Ads Not Working | How to Fix

Pay Per Click, facebook ads
Pay Per Click

5 Ways PPC Can Help Your Brand Grow | Pay Per Click

Facebook ad Placements
Facebook ad Placements

Optimize Your Facebook ad Placements | Top 6 Platforms

Local Business on Facebook
Local Business on Facebook

Complete Guide to promote my Local Business on Facebook

Lowering Facebook Ad Cost
Lowering Facebook Ad Cost

Improve ROI by Lowering Facebook Ad Cost

Lower Your Facebook Ad CPM
Lower Your Facebook Ad CPM

Ultimate Guide to Lower Your Facebook Ad CPM | Cost Per Impression

Facebook Business Manager
Facebook Business Manager

Set Up Facebook Business Manager | Facebook Ads

increase Click-Through Rates
Increase Click-Through Rates

How to Increase Click-Through Rates on Facebook Ads.

Facebook ad copy
Get maximum lead conversion

Write facebook ad copy to get maximum lead conversion

Facebook Carousel Ads
Facebook Carousel Ads

The Effective Guide to Facebook Carousel Ads

Facebook ads, techniques
Facebook Ad Techniques

9 Facebook Ad Techniques That Deliver Results

Facebook ads, Good conversion rate
Good conversion rate

Good conversion rate on Facebook | how to Improve it

Facebook Ads, optimize facebook ads
Good CTR and How to Increase It

What Is Good CTR and How to Increase It | Facebook Ads

Facebook Ads, Improve ad performance
Improve advertisement performance

Improve ad performance with interest targeting

Facebook Advertising Tools
Facebook Advertising Tools

Top 11 Facebook Advertising Tools to Optimize Your Ad

5-Best-AI-Tools, facebook ads
5 Best AI Tools

5 Best AI Tools to Automate Your Facebook Ads

Facebook Ads Funnel
Creating a Facebook Ads Funnel

5 Step Guide to Creating a Facebook Ads Funnel for 2019

Shopify Sales, Facebook Ads
Steps to Get Shopify Sales

6 Steps to Get Shopify Sales Using Facebook Ads

facebook pixel, improve performance
What is a Facebook Pixel

What is a Facebook Pixel | Improve Facebook Ad Performance

Mistakes, facebook ads
3 Mistakes to Avoid

3 Mistakes to Avoid When Advertising on Facebook

Facebook Ad Hacks, ad campaign
Ad Hacks for Winning Campaigns

Ultimate Facebook Ad Hacks for Winning Campaigns

Brand Awareness, facebook ads
Ultimate Guide to Brand Awareness

Ultimate Guide to Brand Awareness with facebook ads

Creating Facebook Video Ads
Creating Facebook Video Ads

5 Tips To Avoid When Creating Facebook Video Ads

 Facebook ads, best tips
Scaling Beyond your Facebook ads

Secrets Revealed: Top 7 Tips for Scaling Beyond your Facebook ads

facebook Ad Bidding
Facebook Ad Bidding Strategies

Facebook Ad Bidding Strategies Lower Your Ad Cost

Why Facebook Ads Not Working
Earn Money from Facebook Ads

How Can I Earn Money from Facebook Ads

 Effective Facebook Ad Copy
Create an Effective Facebook Ad Copy

Top 4 tips to Create an Effective Facebook Ad Copy

Facebook Power Editor
The Facebook Power Editor

Scale Your Ad Campaigns with the Facebook Power Editor

Set Up Ad Campaign
Set Up Ad Campaign

How to Set Up an Effective Facebook Ad Campaign

lower your facebook ads cost
Facebook Ad Costs

Ways to Lower Your Facebook Ad Costs

Facebook marketing small business
Facebook Marketing for small Businesses

How to Use Facebook Marketing for small Businesses

Earning Money Online
Ad Targeting Strategies

Advanced Facebook Ad Targeting Strategies That Works

split rest facebook ads
Split Testing

Use the Facebook Split Testing Feature for Ads

facebook ads retargeting-campaign
Advertising Costs

What are CPM, CPC, and CPA? Facebook Ads Costs

Facebook Video Advertising
Facebook Video Advertising

7 Essential Strategy for a Facebook Video Advertising

Earning Money Online
Earn Money Online

Make money from Unique Content and Google AdSense.

Local Business Marketing
Boost Local Sales

Win your local search audience with Rich Snippet on Google Search.

facebook ads reduce-cost cpa

5 Strategies to Reduce your Cost per Acquisition

facebook ads reduce-cost cpa
Cost Per Click

7 Ways to Lower Your Ad Costs | Cost Per Click

facebook ads generate-leads
Generating Leads

How to Generate Leads with Facebook Advertising

facebook ads power-editor

How to Use Facebook Power Editor: A Complete Guide

facebook ads learn tricks
Ad setup | full guide

How to learn facebook ads | full guide

facebook ads learn tricks

7 Proven Facebook Advertising Tips for Better ROI

Earning Money Online

5 Step To Create A Lookalike Audience On Facebook

Top Result
Learn Social Media

Social media is a foundation of communication for modern society.

Top Guidelines
SEO Audit in 2018

The ultimate goal for the SEO audit is to find the current technical optimisation level.

Top Guidelines
Write the Best Facebook Ad Ever

we provide best practice to write a perfect facebook ad copy

On-Page SEO

Digital Expert

Promote Your Business

Hire Now